- Lady Gaga's New Viva Glam Range For M.a.c All Those Pretty Little Liars
- Lady Gaga's New Viva Glam Range For M.a.c All Those Pretty Little Girls
“I am the MAC Girl!” This provocative slogan announced the first face of VIVA GLAM – drag icon RuPaul, resplendent in shiny red leather boots and corset. A legendary campaign was born, one that would see many different stars and styles over the years, but which would always retain at its core that same spirit of irreverence, outrageous style and irrepressible love of life. Created in 1994, the passionate red VIVA GLAM Lipstick raised money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world. Then and today, an unprecedented 100% of the purchase price of any VIVA GLAM product goes toward the MAC AIDS Fund (minus VAT where applicable).
Viva Glam lip products are limited edition for 12 months and all sales go towards the M.A.C Aids Fund. They are available at M.A.C counters and stores nationwide. Do give it a look if you might be in the market for something nude for the lips.
Lady Gaga's New Viva Glam Range For M.a.c All Those Pretty Little Liars
In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus and most recently Ariana Grande. The MAC AIDS Fund itself is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the MAC AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the MAC AIDS Fund has raised over $400 million exclusively through the sale of MAC VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS. Long live VIVA GLAM! We are all the MAC Girl!
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Lady Gaga's New Viva Glam Range For M.a.c All Those Pretty Little Girls
Anyone looking for a rundown on which celebrities are launching makeup lines would probably find that whoever isn't jumping onboard the cosmetics bandwagon would make for a much shorter list. A quick gander on Google and social media will tell you that Rihanna's doing it, as is Drew Barrymore, Victoria Beckham, and yep, even the Kardashians. About the only one in the Kim clan or related to them via blood or marriage who isn't pushing a makeup product is Kanye West. And no, please don't give him any ideas.