Today is a big day for M.A.C. And for fans of the brand's. This morning the company released news that it's adding an exciting new formula to the existing 14: Liptensity is the most pigmented lipstick yet with 'high-frequency tetrachromatic pigments,' according to the press release. It's said to be the most innovative release from M.A.C. “It’s a tech story; it’s not a fun, frivolous collection were doing,' James Gager, senior vice president and group creative director of M.A.C., told. 'It is super, super saturated, undeniable color load in this lipstick.'
WWD also reports that the bold, intense colors of the collection doesn't mean you'll find only over-the-top shades. In fact, hues like Mulling Spices (a burgundy-ish brown-red) and Toast and Butter (a peachy cinnamon) look everyday wearable. For those who like to live louder, the deep navy of Blue Beat and the night sky of Stallion should satisfy cravings. What the Liptensity lipsticks have in common is color fidelity, meaning the color you see in the tube is the color you get—and it's the same color at the end of a long day. RELATED: So how is Liptensity different from just really opaque colors? Well, according to WWD, Liptensity lipsticks contain presaturated pigment with a clear base (as opposed to lipsticks that have a more opaque base). This helps keep the color truer without allowing your body chemistry to influence how it reads on your skin.
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Received help for the line from Maureen Seaberg, a tetrachromat with a gene that allows her to see up to 100 million colors, reports WWD. (Most people can see just over 1 million.) She helped the brand 'tweak' shades to make sure the color stayed true, removing muddy undertones and testing the formulas in and out of sunlight. How cool is that? RELATED: You'll notice the packaging (above) is different, too.
According to WWD, it's the first time a lipstick from the permanent collection differs from the brand's signature bullets, like. Liptensity tubes are taller and thinner, with coordinating caps. So it follows that they'll be a little more expensive, too.
Liptensity lipsticks retail for $21 per tube, as opposed to M.A.C.' (Four dollars for all that extra pigment sounds pretty fair to us.) We're heading to the event for Liptensity today and will be testing out the new pigmented formula. Stay tuned for a full report. Now, watch the best lipstick hacks.
What Makes up MAC MAC is the world’s leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. MAC celebrates diversity and INDIVIDUALITY – we are for All Ages, All Races, All Sexes. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world.
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All Ages, All Races, All Sexes A professional makeup brand setting trends backstage at fashion weeks around the world. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers.
Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Nforce4m-a audio drivers for mac download. Professional makeup artists manned the counter, an industry first.
One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt.